1) Define what demographic and psycho-graphic data is in relation to audience
2) Create an online survey/questionnaire on survey monkey
3) Get at least 10 friends/family/students to complete the questionnaire
4) Make sure they are interested in the music genre you are doing
Demographic questions:
1. male/female
2. Age
3. Employment status
-student (
college or uni)
-unemployed
-school pupil
-professional (
degree etc)
-Skilled (
plumber, electrician)
-manual (
retail, factory)
4.Income (annually)
-£0-£10k
-£11-£15k
-£16-£20k
-£21-£30
-£30+
Psychographic questions:
1) Which of the following artists is your favourite? (
give categories)
2) How do you consume music? (
Radio, MP3, CD's illegal download, itunes, spotify)
3) Which of the following is your favourite brand?
4) How often do you go and watch live music? (
never, once a year, twice a year, every month)
5) Price of monthly magazine (
£3-£3.50, £3.70, £4 etc)
6) How often do you read about music on the internet?
7) Which name of an RnB magazine do you prefer?