Thursday, 13 November 2014

Audience Survey results

I sent my survey to just over 10 people but only got 5 responses back, I sent my survey out to get a better idea on my audience, who I need to target my magazine to and how I can do that



I got responses off 2 males and 3 females
 All of them were aged 16-18
4 are students and 1 is unemployed
 They all an annual income of 0-10k a year
 3 of them said Beyonce is their favourite arist and 2 said Chris Brown is their favourite


1 person consumes music though CD's, 1 person through illegally downloading, 1 person through Itunes and 2 people through spotify
2 people go watch live music never, 1 person goes once a year, 1 person goes twice a year and 1 person goes once a week

3 people said they would pay under £3.00 for a magazine and 1 person said they would pay between £3.00-3.50 and 1 person between £3.70-£4.00
2 people never read about music on the internet and 3 people read about music every month
1: Urban
1: Blue rhythm
2: Xclusive
1: R&B vibe

I have concluded from my survey that because all my responses were aged between 16-18 I am going to base my target audience around that and make it 15-19 so I will have a slightly older audience. I also think its the best age range for R&B magazines as I think more people between those ages will read them as opposed to a younger audience such as 11-14.
  From my price questions, question 3 and question 8 I have decided to give my magazine a relatively low price because my age range will all have an annual income of £0-10k meaning they don't have as much disposable income to spend on magazines etc, Also from my survey results most people would prefer to pay no more than £4 for a magazine so even though the magazine will be monthly and have quite a lot of content I intend to set  a reasonable price to overcome competitors. 
  I believe that most 15-19 year olds will be on some kind of social networking site, meaning they can access information on music, artists, bands and concerts so although most of my survey respondents don't necessarily read about music on the internet it is very easy to access and even just following an artist on a social networking site gives them some access to that artist and their music. 
  Even though most of my respondents said they don't often see live music I still think that advertising concerts, gigs and offer for tickets etc would be a good idea to draw the audience in and persuade them to buy my magazine over other similar magazines.

No comments:

Post a Comment